Soviet adds a new store to our stable.

23:36 0 Comments

Soviet has successfully added another store to its stable.

Last week Soviet took ownership of it’s Menlyn store. 

This brings the total of our brand stores to 8 with a total of 15 Stores overall. 

Here is an updated Soviet owned store list:

The Glen
East Gate



The Roadshow.

23:30 0 Comments

On 11 February our Sales reps began their annual Winter roadshow. 

Armed with the Footwear catalogue and Winter stock, they began to sell the new Soviet Collection to Independent Customers. 

The roadshow took place at the Soviet Head Quarters showroom from 11-18 February and then will move out to other locations around the country.


TrioNova Events Tickets Available in Pretoria Soviet Stores

23:25 0 Comments

TriNova and Soviet have teamed up to sell tickets to the SunsetSizzla event on 28 February 2015. 

This is the first event for TrioNova of 2015 but is set to be bigger and better than before. The line-up includes some of the best deep house artists in the country, as well as an international duo from Italy Dis&Dat. This will be the first stop for the Italian Duo, doing a An Underground Lovestory South African tour.

Visit the TrioNova Facebook page or the SunsetSizzla page for more Information.  

DATE: 28th February
VENUE: Mokha Restaurant & Function Venue
PRICE: R100 pre-sale through Soviet Denim Stores or by contacting TINO, SISCO or NELSON. R150 at the door. LIMITED to 1000 tickets



16:00-17:00 Marc Young
17:00-19:00 Dis&Dat (Italy)
19:00-20:00 Michael G. 



11 DJ's
2 Dance Floors
Incredible venue
Top class visuals by Zino

Banging sound system 


December Streets Summer Wilderness Tour

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Soviet proudly sponsored the fantastic Summer Wilderness tour of the talented December Streets. 

The tour started and ended in Pretoria with the band stopping off in Hermanus,Bathurst, Jeffreys Bay and Durban. 

The December Streets were joined on stage by other fantastic local artists, with the likes of Al Bairre, The Plastics and Majozi entertaining crowds and making nights to remember.

Soviet along with The December Streets will release a 3 Part After Movie as a behind the scenes peek at life on tour, the tour itself and how Real People live in Real Denim.

Check Out some pictures from the tour and the first of three videos.


Valentines Day with Soviet

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To celebrate Valentines day this year Soviet will be sharing the love and giving our valued customers a free gift with any purchase between 9-14 February 2015


Soviet Winter Footwear Catalogue

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Our top Soviet Sales representatives hit the roads on 31 January armed with a premium selection of Soviet Winter Footwear in the form of the 290 page catalogue. 

The catalogue contains images of 750 of Soviet's top quality footwear styles for men, woman and kids. 

The range will be hitting retail shelves 19 February with the launch of the Winter 2015 apparel range.


W15 Characters

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This business professional is confident while working the 8-5, but her naughty side appears from 6 to the dawn of the new sun. 

Racing through her day in chic denim style meeting in coffee shops or around a boardroom table, she works hard to be a success. 

Woman stare with envy and men just stare.

He wakes at 5 to work at 7. 

Woman swoon over him and men want to be him!

His hands are always dirty but the smell of motor oil and the sound of firing up his engine keep him sane, because come 5pm... 

...He is free. 

With a motto like 

"Stop! Listen! Now Rock and Roll" 

people cant help but stare. 

Followed by whispered stories behind his tattoos, his music does all the talking and his style is the envy of every passer by. 

Hidden deep within the folds of the city his music demands attention and the night calls him. 

She doesn't even blink at what society thinks.

She would love to share a burger with you, just before she drinks you under the table. 

A wild child traveling on her bike, looking hip. Keeping stylish and looking free. 

She could be in the park, reading a book but always longs for the night. 

Class may have started at 8 but he only woke up at 9. Who cares? He wasn't going anyway.

With his bulldog George he cruises the city, absorbing the sunshine and exploring new spaces. 

He may be waiting for his friends to get off work but what he is really waiting for is the night. 


The Device

08:21 0 Comments

The Winter 2015 range is ready to hit the shelves and we have created an authentic and truely Soviet device that encapsulates the range. 

The Scissors represents the hand crafted quality and carefully tailored clothes that Soviet has made. 
The Needle captures our attention to detail and how each item has been crafted with care.

Circle's traditionally hold people together in an eternal loop. While Soviet strives to keep people at its heart, this circle also represents our continuos quality.

Est. 1987 illustrates our authority on timeless tried and tested authentic clothing. 

Our Real People, Real Denim motto stands to represent how we hold people at the forefront of the brand, while our raw and authentic denim is the pillar of Soviet's success. 
Winter 2015 is about the Now, The Present and Living in this moment while it lasts. 
Together these elements create this W15 device. A sleek and sophisticated representation of how Soviet maintains its raw authentic appeal while keeping quality and customer at the forefront of its brand.